How to Analyze/Diagnose and Recover from a Website Traffic/Impressions Drop
So, your website experienced a sudden decline in the number of impressions/clicks. You are worried about what to do and how to recover from the situation. There are many factors that can affect the number of impressions per day and can cause a sudden decline. However, it is not impossible to recover from it. First of all, check if Google made a recent core update . If there has been an update and your site has been hit, check Google’s new guidelines and adjust your content strategy accordingly. Focus on creating original and high quality content that offers unique value to users. Google is /penalizing content that is of mediocre quality/spam. Such content can be deindexed without any warning. Check if there has been a manual action. You can find it out from your Google search console account. Compare the Google search console data with the data for previous year to look for a seasonal patterns. Check if you made a recent update to your website. Suppose, you added a piece of code manual
