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Showing posts from August, 2017

social media for bloggers

If you are into blogging, you know the importance of valuable content. However, while original content can help you raise your SERP ranks and find organic traffic, you also want visitors from other sources. Your social media reach can also help you gain popularity and rise on Alexa faster. However, most bloggers make the mistake of using just a few social media sites. The more you share the more you connect with new readers and the faster your blog rises. Content has become central to the popularity of any blog and without valuable content you cannot hope to engage your readers. However, some marketing is still essential and you can always expand your reach using these social media sites. While Facebook, Twitter and Google plus can help you hack into a larger visitor base, there are several others that you may not have not noticed but can help you can gain valuable visitors and can also be excellent sources of backlinks. So, don’t just blog, share! You can follow this list to get to a…

image differentiation

Image is a very important factor in the marketing of any brand. A differentiated image helps at standing out from the crowd. There are several factors that help a brand create a differentiated image. the image of any brand is created by a combination of several factors that include its logo, its atmosphere, marketing and advertising, events and personalities. Even the leaders and their personalities play a special role in creating the image of a brand. Some of the brands that have successfully differentiated and marketed their image are Starbucks, Apple and Google. A differentiated image also means higher brand recognition. However a differentiated brand image cannot be created so easily. However, if created it can become a critical source of competitive advantage. Starbucks: Starbucks has successfully differentiated its image in the industry as a premium, customer friendly and ethical brand. All these factors make it highly popular and this becomes a source of competitive advantage.…

bust the ghost of stress inside your office

 How to bust the stress inside your office     Offices can be quite full of stress and especially if you are in the tech industry, nine to 10 hours of office work can take a heavy toll on your health. Sometimes the pressure can be quite overwhelming and work becomes a torture in such cases. However, there are still ways in which you can overcome the pressure and reduce the stress inside your organization. If you are a manager or an employer, you must mind the mental and physical well being of your employees and try to find ways to reduce the pressure and stress inside your organization. Employees are not robots and within their tight schedules and heavy work pressure, they need minutes to release the pressure. Stress is not just a killer of productivity but can also become a cause of worry for the managers since it can lead to low motivation and high attrition rate. Often environments inside the business organizations are so full of pressure that it becomes difficult to avoid conflict…