Distribution Strategy of Apple I Speaker

Distribution Strategy:

The I-speaker is distributed through several channels. One major channel of distribution is the Apple store. Apple stores are a chain of retail stores that are owned by the Apple Inc. and deal in computers and consumer electronics. Apart from it the large electronics retailers are also used as distribution channels for the Apple products like I-speakers. Other major partners of Apple like Amazon.com also sell the Apple products.

Pricing Strategy:

Apple’s premium pricing strategy is based on its product differentiation model. Apple always creates a premium product and charges a premium price for it (Nielson, 2014). Despite the presence of similar products in the market, Apple’s products are differentiated on the basis of their quality. However, in case of the Apple I speaker will be priced at slightly lower than the premium range and closer to the mid-range. This is mainly because of the direct competition from the similar products by Amazon.