what is swot analysis?

A SWOT analysis is a very fundamental tool for business analysis. While businesses have adopted new and better methods of analysis that help with a deeper understanding of business, SWOT has not grown irrelevant. However, SWOT can still be a great starting point if you want to grab a quick picture of a business’ position. 

It also helps with a comparative analysis. Like if you know the internal and external picture of a business, you can easily understand where it is positioned with respect to the competitors. 

Starting from a business’ strengths - Strengths will help you understand a brand’s ability to withstand competitive pressure and its potential for growth. A brand with more strengths will be more ready for market changes and new challenges. 

Know more on SWOT : SWOT Analysis Archives - cheshnotes

Understanding weaknesses helps understand how the strengths have helped the brand with managing its shortcomings or how can changing market conditions affect it and to what level. 
what opportunities are there for it and what kind of threats will hinder its growth is also included in a SWOT analysis. Overall, it helps understand a complete picture of the business and helps with strategy formulation. So, you can say, it helps you understand the bigger picture. 


A business cannot always have only strengths. There are challenges and opportunities for all. All these factors can be understood through the SWOT analysis. If you wish to move deeper, you can conduct a TOWS analysis.