Adidas swot analysis
Adidas SWOT Analysis 2017
Adidas
recorded many critical achievements in 2016. However, the challenge from Nike
is tough and Adidas would need to sustain its recent performance. Here is a
brief SWOT analysis highlighting its strengths, weaknesses, opportunities and
threats. Read on….
Strengths:
Brand
image
Market
presence
Growth
through acquisition
Sponsorships
and partnerships
Innovative
marketing strategy:
Focus
on product and design innovation
Great
financial performance in 2016
Weaknesses:
Spur
in marketing investment:
Tough
competition from Nike resulting in customer retention related pressure
Opportunities:
Product
and design innovation
Increase
in demand for athleisure products
Expanding
in the emerging markets
Threats:
Market
dominance of Nike is the biggest threat
Political
tensions and economic uncertainty arising from Brexit
Economic
uncertainty in key markets
Over
dependence on suppliers
Conclusion:
Overall,
2016 was a quite successful year for Adidas and 2017 opened on a strong note.
The brand’s financial performance has improved owing to its increased focus on
marketing in the recent years.
Read
a detailed analysis @ https://notesmatic.com/category/swot-analysis/
