India is the second largest market of domino's pizza

Definitely, Domino’s Pizza became a major success in India, unlike most other nations where it tried to establish its business. In India, Domino’s Pizza was introduced by Jubilant food works. However, apart from marketing and quality, there are some cultural reasons too that led to its success in India. Some of it was because of the demographic changes as well as the Indian market opening itself to foreign businesses. However, the most important thing is how it gained importance and grew in India. Its market penetration strategy was based on the promise of 30 minutes or free which worked quite well in India because customers here love freebies. This model did not work so well in other markets but helped Domino’s find growth very fast in India. So, the real difference is about the population, cultural factors, and consumer demographics. A large customer base for Domino’s products existed in India. Moreover, the concept of home delivery was new to the Indian market. It was something that really began with Domino’s pizza. Now, that Domino’s has matured in the Indian market, India continues to remain its strong-hold. So, actually it was the cultural fit that helped Domino’s build a business model from scratch and sustain it in India. The middle-class population is also very large in India and offers Domino’s pizza a very large customer base. Cheaper labor and raw material availability have also helped it sustain its success in India apart from technology. Economically speaking, India is a fast developing nation which also makes it highly suitable for Domino’s business.