Pros and cons of email marketing

There are several pros associated with email marketing. Some of them are listed below:

Cost-effective: You do not need to make a huge investment.

Flexible: You have several design choices and can include images, graphics everything.

Not time consuming: Sending emails does not take a lot of time.

Not so intrusive: Unless you are planning to flood your readers’ accounts with emails, it is not intrusive compared to phone marketing or digital advertising.

Scalable: You can send to thousands of people or just a few depending upon your needs.

Real-time: You can promote offers in real-time through email.

Automated: Ecommerce brands use automated emails for serving their customers.

Email marketing is considered an effective digital marketing tool. However, there are certain drawbacks you need to keep in mind before you do email marketing. Otherwise, it is a highly cost-effective and flexible marketing tool that is a favorite of marketers and e-commerce brands around the world. The leading drawbacks associated with email marketing are:

Standing out is difficult: Users receive a flood of emails every day. To stand out such that the reader pays attention is difficult. Ordinary emails are trashed by users without being given any attention.

Requires design skills and experience: You need to create a nice and attractive email marketing campaign in order to be effective or the ROI on your email marketing campaign will below. This requires some design skills and attention to the smallest details or your mail will look ordinary and will not have any impact.

Spam: Most of the marketing emails land in spam which is because of email accounts often getting flooded with such messages leading yo users enabling spam settings for such emails.

Frustration due to misuse: Email marketing is also misused for fraud and some times marketers start sending emails without user consent or without caring for the readers’ privacy. This has led to a decline in the credibility of e-mail marketing. So, if you are planning to do email marketing, you must do it with caution and keep in mind that attractive design builds credibility and helps you get noticed. More on email marketing.