Apple versus SONY: Is there any comparison?

 Undoubtedly, both are great and highly innovative, but Apple and SONY still do not form an apt comparison. Apple is many times larger than SONY is. It is also a lot ahead of SONY in terms of innovation apart from market size. Apple’s product portfolio is much limited compared to SONY, but Apple’s brand loyalty and marketing strategy beat SONY. SONY has been forced out of the smartphone market in markets where Apple still rules. Moreover, when it comes to customer-oriented innovation, Apple is ahead of every other brand in the industry.

SONY builds innovative products, but Apple makes innovations that customers love. So, while SONY is a famous brand, Apple is a brand second to none. Apple’s brand image and SONY’s are also very different. Apple is much more agile and has the edge SONY lacks. In several areas, SONY failed to read the customers’ pulse, but Apple did not. It is why there is a huge difference between the market caps of the two. Apple is worth around $2.3 trillion, whereas SONY had a market cap of only $125 billion in the fourth quarter of fiscal 2020.

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